Management and Creativity: From Creative Industries to Creative Management

Type

Book

Authors

Bilton ( Chris )

ISBN 10

1405119969

ISBN 13

9781405119962

Tags

Management, Organizational Change, Structural Adjustment, Specialty Boutique, Management Skills

Description

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information. - from Amzon

Number of Copies